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The synergy between brand storytelling and premium pricing

As a consumer, I have always been fascinated by the way luxury brands formulated their pricing strategies. The concept of luxury branding coupled with premium pricing has been known to mankind since time immemorial. The differentiating factor that compels customers to purchase these products irrespective of the price is the emotional storytelling associated with it.  Luxury brands have been able to leverage the EQ (emotional quotient) of their customers through effective storytelling which is the main reason behind their success. To understand this better, I would like to quote some examples: 1. Louis Vuitton: the luxury fashion brand is known for its high prices across all its products, from handbags to clothing. The brand portrays exclusivity and timeless elegance, suggesting that owning its products elevates the owner’s status and reflects refined taste.  2. Porsche: the luxury car brand promotes luxury and defines their owners as rare as their vehicles. Porsche performs in...
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The Canva Story

  I guess a lot of us felt a sense of comfort upon encountering with Canvas's new Ad,  'Gaurav's Farewell'  Such Ads are rare when we really don't want to click the skip button, success of marketer, a true masterpiece in storytelling. Advertisements are a great way to connect with consumers and Canva through it's recent advertisement has strike all the right chords. The story navigates the journey one encounters in their corporate life.  The brand has been successful in resonating itself with the youth for whom Canva is everything. As MBA students, we do spend a considerable amount of time in Canva, creating multiple presentations, meeting deadlines. This is something that we start with and will be doing for the rest of our careers.  Through this advertisement Canva has been able to connect with both the past & future of the life of a corporate employee creating a sense of nostalgia & reflecting upon the journey they have carved so far.  While MBA's...
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Exploring the Future of Mobile Banking and Emerging Trends

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  Introduction Gone are the days, when our grandparents used to rush to the banks to perform their banking tasks. The 21st century has witnessed people performing transactions from the comfort of their homes outside of banking hours. Yes, mobile banking has truly revolutionized today’s banking scenario. Now be it any task, from loan application to fund transfer, everything can be performed efficiently using a smartphone with internet access. The way modernization is happening in the tech world, the upcoming years will see even more fascinating advancements that will altogether transform banking procedures.  In today’s blog, we are going to dive deeper into understanding mobile banking, further discuss current trending features, and visualize certain features that might be of great help in the near future.  Evolution of Mobile Banking  Mobile Banking has revolutionized since its inception and its advancement and versatility can be well traced by tracking its journey o...
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Key Features of Digital Lending Platforms: Enhancing Efficiency

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Introduction The rise and impact of Digital Media in the holistic development of the nation is evident to everyone. What has grabbed more attention is the application of digitalised technology in the banking sector, especially in the field of borrowing  and lending activities.  All the tasks associated with lending, when manually performed, took a considerable amount of time, which made the entire process lengthy and tiresome along with inefficiencies and delay. With the advent of digitalisation and automation, the entire process of loan origination can be transformed better making it more efficient, transparent & seamless for both parties. In today's blog, we are going to discuss in detail the prominent lending platforms and how its application has enhanced the efficiency and efficacy of the lending process in today’s banking scenario. To know further, please read the blog till the end. What do you mean by Digital Lending? Digital Lending refers to the process of offering...
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