The Canva Story

 I guess a lot of us felt a sense of comfort upon encountering with Canvas's new Ad, 'Gaurav's Farewell' 

Such Ads are rare when we really don't want to click the skip button, success of marketer, a true masterpiece in storytelling.

Advertisements are a great way to connect with consumers and Canva through it's recent advertisement has strike all the right chords. The story navigates the journey one encounters in their corporate life. 

The brand has been successful in resonating itself with the youth for whom Canva is everything. As MBA students, we do spend a considerable amount of time in Canva, creating multiple presentations, meeting deadlines. This is something that we start with and will be doing for the rest of our careers. 

Through this advertisement Canva has been able to connect with both the past & future of the life of a corporate employee creating a sense of nostalgia & reflecting upon the journey they have carved so far. 

While MBA's and corporates are associated with using Canva to deliver presentations that seem hectic and stressful at times. This campaign has been able to portray Canva is not only limited to making client presentations but can also be used for designing cards, and posters which can be fun even for MBA grads. 

For me, this is not just an Ad. It is a beautiful story with the essence of life in it!


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