The Thinking Cubicle

                                      Image Credits:  https://images.app.goo.gl/bHzeg22bb5U7mav9A This decade saw the uprising trend of working independently demolishing the traditional employer-employee, long term commitment of working for a specific organization. While gig workers claim this medium to be liberal and full of freedom, there exists a series of challenges including financial obligations that remains unspoken about. In today's blog we are going to highlight financial challenges faced by gig workers in the current economy. Who are Gig Workers? Gig workers are individuals who work temporary, flexible jobs, often through online platforms or apps. They are commonly associated with the gig economy, where work is divided into smaller tasks or gigs, and workers are compensated for each task completed. Gig workers may include freelancers , independent contractors...

PROBLEM STATEMENT: Should Coors Brewing Company (CBC) enter bottled water industry by launching Rocky Mountain Spring water? Also conduct industry and market analysis, identify any major concern and design strategies to achieve the objective of increasing 50% revenue of the Co. in 5 years. ANALYSIS: CBC wants to increase 50% revenue by entering bottled water industry. LAST YEAR REVENUE: $5.2 billion AIM: 5-year aim to reach revenue to $7.8 billion, Need to raise $2.6 billion in 5 years. Coors wants to own 10 % of the market share of the water industry. DATA: Last year, bottled water industry revenue = $11 billion Flat water = 96%, 3 major players = Coke, Pepsi, Nestle. (constitute 60% of overall water market) Regional players (private labels) = 36% of market Sparkling water = 4% (4 brands) FORECAST: 5% increase each year for next 5 years. WATER BRANDS Premium   Mid-level Coke, Pepsi, Nestle (Coors want to enter this market) ...

PROBLEM STATEMENT: Harley Davidson’s stock fell from $36 to $34 (5% decline) a share on news of declining profits & sales. We need to find out what’s going on and how to fix it while maintaining market share. (P&L CASE) DATA POINTS: Harley lost 2% market share at a span of 3 years market share is measured in units not dollars Harley’s revenue dropped 8% last year 3 yr ago = profits down by 5% 2 yr ago = profits down by 8% 1 yr ago = profits down by 6% What Constitutes Success (WCS): S top the downfall, 5% increase every year for the next 5 years. FRAMEWORK: E(P=R-C)M where E=external conditions, P=profit, R=revenue, C=costs, M=market conditions. EXTERNAL CONDITIONS US unemployment low US dollar fairly weak against Asian currencies, strong in Europe Interest rates are low Corona virus had an effect on production & sales in China Reasonable gas price in US ·          INDUSTRY INFORMATION: Last year industry grew by 5% Harl...

Asset Management refers to the process of handling and managing the investment on behalf of clients and shareholders. The assets can range anywhere from shares, stocks, bonds to real estates and various other commodities. Various asset management also known as investment firms exist with the specialization in managing assets for individuals, privately held institutions and sometimes government as well. Image Credits: Pexels The primary goal of an asset management institution is to maximize the profits while eliminating the risks associated with the same. Asset management can be done through various strategies, including active management, where portfolio managers actively buy and sell assets in an attempt to outperform the market, or passive management, where managers aim to match the performance of a particular market index. Various tools and softwares are designed to accordingly suit the working mechanism of asset management. In today’s blog we are going to understand the functionali...